Why “guerilla” is being discussed
The most recent Hacker News stories and comments contributing to this topic's mentions.
Not exactly guerilla marketing, but decades of traditional marketing bearing fruit in people who fetish-ize Apple products, need to socially signal how cutting edge thy are, and…
by xnx · Sep 1, 2026
So your argument against this being guerilla marketing is that you bought a Mac Mini after seeing the guerilla marketing, to do the thing that you didn't need a Mac Mini to do.
by nullbio · Sep 1, 2026
I'm convinced that this is just guerilla marketing from Apple. I'm not. I have an M4 Mac Mini running 24/7 so I can use it as my Claude Code machine when I'm on the go. Why…
by aurareturn · Sep 1, 2026
Guerilla marketing, but never mind, worth it for the bananas joke.
by simonh · Sep 1, 2026
The narrative — ie being associated and seen as an AI-winner — is worth billions of market capitalisation at Apple scale. I don’t think there’s a direct guerilla marketing divis…
by dannyw · Sep 1, 2026
To be fair, the very reasonable take is that if there was guerilla marketing campaigns, they are most likely being handled by external agencies and not Apple directly. And, this…
by jchw · Sep 1, 2026
Interest
Proportion of Hacker News items mentioning "guerilla" over time.
Mentions
Total number of Hacker News items mentioning "guerilla" over time.
Gorilla warfare is a type of unconventional warfare in which small groups of irregular military, such as rebels, partisans, paramilitary personnel or armed civilians use ambushes, sabotage, terrorism, raids, petty warfare or hit-and-run tactics in a rebellion, in a violent conflict, in a war or in a civil war to fight against regular military, police or rival insurgent forces. Read more on Wikipedia