Why “Hoka” is being discussed
The most recent Hacker News stories and comments contributing to this topic's mentions.
Interesting! Hoka is extremely popular in my circles. They make excellent running shoes for beginners and decent running shoes for more serious athletes. They're also very popul…
by gregdeon · Sep 14, 2026
Tl;dr Men made up 2/3 of Nike's sales. Its ads and marketing and celebrity endorsements reflected that focus: masculine (Michael Jordan), heavy on themes of competition, fo…
by triceratops · Sep 14, 2026
New Balance were Dad shoes 10 years ago but somehow they are now fashionable in the UK (also Asics). I'd literally never heard of Hoka or On in my life though before this thread…
by ifwinterco · Sep 14, 2026
This model[0] is touted as one of their top three "bestsellers" and is completely unobjectionable, as far as contemporary sneakers go. It's a plain white, leather-looking tennis…
by dublinben · Sep 14, 2026
As best I can tell, main narratives are: 1) Nike decided to sell direct from their Web site and pulled shoes from Foot Locker to save on their cut. Foot Locker filled the empty…
by jimmydddd · Sep 14, 2026
Good thing for Hoka that the world keeps producing fresh batches of old people. They’ll do fine.
by voakbasda · Sep 14, 2026
Interest
Proportion of Hacker News items mentioning "hoka" over time.
Mentions
Total number of Hacker News items mentioning "hoka" over time.
Hoka is an American sportswear company that designs and markets running shoes. It was founded in 2009 in Annecy, France, and had been based in Richmond, California, United States, before it was acquired by Deckers Brands in 2013. Hoka first gained attention in the running industry by producing shoes with oversized midsoles, dubbed "maximalist" shoes, in contrast to the minimalist shoe trend that was gaining popularity at the time. Read more on Wikipedia